PR Tips & Tricks

How I added Deborah Meaden and Sir Steve Redgrave to my marketing for under 500 quid

And still found space for the founder of Green & Black’s and Lord Archer…   Yesterday I attended a business conference run by Nigel Botterill and his Entrepreneurs Circle team.   I get great value from these days out of the office as I get to work ON the business not in it and pick up loads of …

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‘Guilt free chocolate – well, almost!’ How to win at PR with one sweet headline.

‘Guilt free chocolate’ – grabs the attention doesn’t it?    It sure worked for Jo Fairley when she launched Green & Black’s back in the early 1990’s.   Now, bigger than Marmite and cooler than Prada, Green & Black’s is a truly iconic British brand.   Like me, Jo Fairley is a former journalist who switched to the …

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SEO v PR v Advertising v The Times – how NOT to win at media relations

  The battle for hearts, minds and marketing budgets rages. Can’t we all just get along?   The answer of course is YES, if you integrate these specialisms they wield HUGE power for the marketing arsenal.   However, as with all weapons, they are dangerous in some hands.   Especially if you throw social media …

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When it comes to flexible working, great PR is in the bag

Think PR is all glamour? Think again. At approximately 7.30am I was mid-swim after my Monday guilt-assuaging workout when I noticed two strange black bags floating towards me. Small, black bags. My instant reaction was disgust, why wasn’t the pool cleaned first thing? Then slowly it dawned on me, they were MY bags. Or to …

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So, Sir Steve, what made you get back in the boat?

It’s not every day that you get to meet one of your sporting heroes. My chance came yesterday when I met the Olympic legend, Sir Steve Redgrave. I’ve been fortunate in my public relations career to have met and worked with a lot of interesting business figures. I’ve even chaired press conferences for James Caan …

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