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Crisis PR

Back off the RIM – Blackberry CEO’s PR tussle with BBC

6 Comments / Crisis PR, General business, PR Tips & Tricks / By

This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware, after some nice and cosy questions …

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The power of giving away your expertise

2 Comments / Crisis PR, General business, PR Tips & Tricks, Thought leadership / By

      With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the road test, wandering around the …

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Smashing an old chestnut – “all publicity is good publicity”

Leave a Comment / Crisis PR, PR Tips & Tricks, PR tips & tricks, Thought leadership / By

So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I dived …

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Commonwealth Games to “Carry On?”

3 Comments / Crisis PR, Sponsorship, Sport / By

what the whole event has missed since the potential PR disaster first began to loom on the horizon was a clear communications strategy. Not until the 11th hour, with the intervention of chief minister Sheila Dikshit, has there been a “face” to clarify, cajole and explain the difficult situation.