Scanning the web this morning for blogging fodder, I learnt that some big, shiny London PR agencies received a curious email last month, purporting to be from Libya’s Ministry of Information. Turns out this mysterious ministry was asking for PR support to improve the image of Muammar Gaddafi. Many dismissed it as the work of …
Tricky title but I think an important question for many when it comes to how some businesses are perceived. So why am I asking what appears to be an accountancy question on a PR blog? Well, it comes down to perception really and if I’m going to bang on every week about how to help …
Break through your perceived limits and become er…Limited Read More »
Last week I answered a question over at the business reality website inafishbowl.com George Thornton, the owner of Nottingham-based gallery Cuadros has some great news to shout about as he is now accredited to the pioneering “Own Art” scheme. Essentially, you can buy contemporary art with 0% finance. However, George has to be careful with …
More importantly…will he care? Well, if this slightly nauseating viral campaign on You Tube, in which we are encouraged to “Like” Andy’s fan page is anything to go by, he, or at least his sponsors, care a lot. I’m not sure Andy Murray cares too much about how loved he is compared to good old …
Will a freshly-minted Murray finally capture our hearts? Read More »
Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
This week, the BBC’s technology correspondent Rory Cellan-Jones spoke to Mike Lazaridis, the co-chief executive of Research In Motion (RIM), the Canadian firm behind Blackberry. [youtube=http://www.youtube.com/watch?v=n987fbiJJb4] That sounds like a good PR opportunity doesn’t it? Well, it would if he and/or his publicist had prepared fully first. If you aren’t aware, after some nice and cosy questions …
Back off the RIM – Blackberry CEO’s PR tussle with BBC Read More »
Much sniggering at Press For Attention HQ this morning when the Insider team indulged in a little April Fools’ Day shenanigans. Here’s the teaser that greeted me when I opened the newsletter: Major deal done for undisclosed sum A major East Midlands company has today made an acquisition of an unnamed company for an undisclosed sum. …
So, John Terry is back as England captain in the absence of Rio Ferdinand. Is it deserved? Is he a reformed character? Is it a wise move PR-wise for the embattled Capello to show he is his own man or will the media tighten the screw further on Capello’s regime? I have written on this …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »