This time last week I was stationed outside Antenna, Nottingham’s creative hub, in the pouring rain waiting for a bus. “Wow, how fascinating” I hear you cry. However, this was no ordinary bus (new Sade remix in there somewhere!). This was the StartUp Britain #subtour bus, replete with experts offering advice on anything from tax, …
Can start-ups be PR up-starts? All aboard the StartUp Britain #subtour Read More »
Last week I answered a question over at the business reality website inafishbowl.com George Thornton, the owner of Nottingham-based gallery Cuadros has some great news to shout about as he is now accredited to the pioneering “Own Art” scheme. Essentially, you can buy contemporary art with 0% finance. However, George has to be careful with …
Another question from the inafishbowl website which I think will resonate with many. This question came from Amanda Waring of Mama Jewels who decided to hire a PR agency to get some featured material in some of the bigger names in the Mother and Baby magazine world. Amanda says she has “found this quite a hard area …
This week I made my debut on the expert panel of Inafishbowl.com in front of an audience of local entrepreneurs, advisors and investors. One of the questions that came up was on opportunities within trade publications for PR campaigns. I am a huge advocate of this, talking directly to potential buyers rather than obsessing about …
Last week I wrote on the power of giving away your content, ideas and expertise for free paying particular attention to www.inafishbowl.com and how I use it to leverage my efforts. Next month I will be giving away more free snippets, nuggets, tips and tricks on all things PR at InAFishBowlLive i’ve been blogging via …
Updated – the power of giving away your expertise. Guest blog. Read More »
With their freemium models, software providers give away their hard-earned products and services all the time, slowly build a critical mass of customers, hoping that some, once impressed, will upgrade to a more bespoke and powerful offering. In a nutshell, it is about showcasing. It is the road test, wandering around the …
I recently wrote this for the business reality website www.inafishbowl.com if you haven’t seen it there, have look here and then head over to the site for some great free advice on building, running and growing a business. Or, you can have a nose at all of my free “How To” guides by clicking …
So, having watched www.inafishbowl.com develop with great interest I thought it was high time I threw my hat into the bowl. One of the guys at Soshi Games asked whether all publicity was good publicity. It seems they are beign inundated with requests from the media. Sounds great right? Well it all depends… I dived …
Smashing an old chestnut – “all publicity is good publicity” Read More »