An initiative by the specialist Baby Loss charity ‘Forever Stars’ is expected to raise more than a few eyebrows this weekend as part of Baby Loss Awareness Week as hundreds of people are expected to #ShowUsYourSocks The vibrant pink and blue socks have been designed especially for Forever Stars and have been shipped all over …
Socks appeal – Press For Attention PR puts feet up for Forever Stars Read More »
‘Don’t be evil’ a key part of Google’s Code of Conduct was quietly shelved back in 2018, probably due to the fact that suggesting it as a possibility hinted at likelihood of it occurring… Anyway, they now work within a more vague ‘ethical business conduct’ guideline which is somewhat dull but does conjure fewer mental …
Stuck for ideas for a CSR initiative? Google it. Read More »
By now, you have probably heard about the latest celebrity email hack, this time of the beloved Becks. I’m a massive football fan and also a fan of David Beckham as a sportsman and role model but there is no doubt that this will raise more than a few Beckham-esque eyebrows amongst football fans and …
Right, now I’ve managed to shoehorn the “less v fewer” issue into a blog on PR, let’s have a quick look at the furore which has raged over this episode. To summarise, a Morrisons manager was reported on social media by a customer, after suggesting an elderly poppy seller (an 89 year-old veteran) should “wear a …
This blog is a bit of departure from the norm. I tell my clients to keep their blogs and any content 80/20 in favour of useful info v selfish ends (i.e. blatant promotion) . It is crucial with regards PR and editorial too – journalists want things their readers will read, not glorified advertising copy. …
A Marathon effort draws to a close but would you run on Sunday? Read More »
I do a bit for charity (don’t like to talk about it!) and for the last eon, or 6 months at least, I have been working with a fantastic team on what was an amazing experience and event – #YFactorLeics. It was essentially a “talent” contest fought out between members of the Leicestershire business community …
Those words will forever rattle around in my mind, legs, back and everywhere else in my bruised and battered carcass as I attempt this ludicrous challenge in April. I’m not a natural marathon runner (as you may know) so I really need your help please. It doesn’t have to be monetary, although I am running …
The media offers the ultimate tool to raise awareness of campaigns – be they cynical or philanthropic. PR consultants and their clients have the skills, contacts and ability to utilise this tool. Whether that be for pure commercial gain, charitable causes or a combination of both, I’d argue that the question should always be “which came first?” The PR campaign or the urge to help?