What a start to the weekend! Vishal from Blak Pearl and I headed over to the BBC studios in Nottingham at 8am today to do an interview on the Breakfast Show – an exhilarating feeling as we walked up the steps and signed in at the front desk.
We were there to promote ILSG 2010 and as we were shown upstairs by the broadcast assistant and took our seats, we attempted to look calm as the reporters and editors rushed around behind us. We had done some prep earlier on Thursday and I’ve done radio interviews before but they were often recorded – not this one! This was going to be “Live in 5″ as the producer put it, peering around the door of the editing suite with cheerful gaiety.
Sure, just another day for her but for us, what an opportunity to spread the word, especially after the earlier coverage in the press this week Nervous? Us? Never. Well, ok, we were but we weren’t going to let that stop us.
Having waited around whilst other people came and went from the studio, including a representative of Experian PLC who was promoting Sunday’s Experian Robin Hood Festival of Running we were ushered inside the hallowed ground of the editing suite.
The producer was busy now, trying to get hold of James Caan on the other line to do a live link to us and we barely had time for a last minute tactical chat before Vishal was ushered into the studio to meet the presenter. Some quick chat followed whilst they ran a traffic report before they were live on air.
Vishal was excellent, conveying the message of potential in everyone very eloquently and even managing a sneaky plug of the Train to Gain angle which we’ve recently been accredited with and then….enter the Dragon. James Caan himself.
As usual, James was his effortless charming self, chatting with ease about entrepreneurship and about our event with great energy and enthusiasm. Then, with barely 10 minutes on the clock it was over and Vishal could escape into the glare of the beautiful Friday morning sunshine. Rest assured though Vishal, that glare will get brighter and brighter as the media starts knocking on your door.