About 20 minutes. It’s true. That is how long it took me to get Press for An Expert member Danny Greeves into the global media behemoth that reaches 100m people a month and also how long it took me to get Careers guru Sheila Starr into the iconic “Cosmo” mag’s online site. Truth be told, there was work happening …
What does Newsweek have in common with Cosmopolitan magazine? Read More »
No, this is not a battle of the late ‘80s ballads. Although ermine might have been more heavily involved if one of the plaintiffs was still within the family business. I refer, of course, to the current phone hacking trial, where Prince Harry, (the Duke of Sussex) has just finished giving evidence in the high …
Royal formerly known as “Prince” risks “Streisand effect” in trial by media Read More »
Isn’t it funny or perhaps, even tragic, that the way we tend to communicate in our marketing is so, deadly dull!? We play very, VERY safe, lest we upset the delicate balance of “will they like me/loathe me”. The problem is we actually end up saying very little at all and doing NOTHING to …
How will you match up when it comes to getting a media date this Valentine’s Day? Read More »
We’ve all been there. The last knockings of the chocolate box over Christmas (anytime in December in my house). The Purple one has vanished, the Green Triangle has found its inner Bermuda and disappeared. Then lo, underneath all the detritus that litters the bottom of the tin, a few stragglers strive to break the surface, …
Will there be a mutiny on the Bounty? Either way, PR celebrations are in order Read More »
Harsh but fair? There is a lot to be said about things getting lost in translation but this is my favourite at the moment. It seems the algorithms at Facebook have clocked that I’m a writer. What they haven’t clocked is that I’m a professional writer and have a very childish sense of humour! You …
Nottingham-based PR guru and purveyor of offshoot services that can be “pressed for”, Greg Simpson, has confirmed rumours of his latest opportunistic idea. Simpson, a former business journalist and published author on PR, will target the new solution specifically for the regional business awards niche, where he feels there is ‘an opportunity to prevent all …
PR Guru launches new “Press For A Slap” crisis comms service Read More »
What do you get when you cross soap stones, high tech heating, the mayor of West Yorkshire and a commitment to driving net-zero across the region? A call from “The Times” to discuss your mission and how it pertains to electric radiators of course…all as energy bills are in the media glare and customers’ minds. …
There’s NOTHING neutral about this national media carbon coverage Read More »
Shall I compare thee to a competitor? Thou art more more skilful and competitive: Rough reviews may shake them, yes they may, And their Google profiles hath all too short a date; Sometime too hot the eye of Facebook shines, And often are Twitter’s old reflections binned; And every share and reshare sometime declines, By …
The “bard”, your brand and the power of media love this Valentine’s Day Read More »
The reason I mention this isn’t a desperate cry for attention (honest) it is because it has to be one of the most common questions I get asked by people when they are looking for press coverage. I’m talking about their business birthdays or anniversaries as we should call them. ‘Hey Greg, it’s our first …
Right, January’s here and admit it, you’ve already broken half your resolutions around your personal health, bread is sooo moreish though isn’t it? I forgive you. So, that means you’ve got room for another goal, or even….a whole host of them, all designed to get your PR pumping in 2022. Oh look, here’s one I …
Ooh, I do LOVE a January audit – let’s find out what the press thinks about you! Read More »