Towards the end of 2023 I received a message via a network that spans the globe. A personal invitation to a select event where certain…secrets would be shared. It felt clandestine, at least in my fertile mind because I’d been contacted by the FSB. To some, those initials conjure nothing but to a massive James …
Branding Brilliance in business – storytelling and Publicity vs Public Relations Read More »
A couple of years back, I stood on the opposite side of some perspex glass from one of the world’s most notorious offenders. He has offended most people and often, common decency. It might even offend you that I’m writing this! I was on stage just after the pandemic in a slot right before Piers, …
Think there’s no such thing as bad publicity? Trust me, it’s your funeral When I hear that tired old cliche “there’s no such thing as bad publicity” I cringe. The classic Gerald Ratner “cr*p” comment is the one that most often gets cited but that was at least off-camera and off the cuff. Plus, the …
Think there’s no such thing as bad publicity? Trust me, it’s your funeral Read More »
So, how do you make the media fall in love with you? There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list. However, we are going to weave something of a spell here as we aim to at least …
Guess what? It’s my birthday! The reason I mention this isn’t a desperate cry for attention honest, it’s because it has to be one of the most common questions I get asked by people when they’re looking for press coverage and I’m talking about their business birthdays or anniversaries of course as we should call …
If Father Christmas was a journalist which list would you be on? According to my research, you better watch out. I am also reliably informed from my network of sources that you better not cry. Don’t even think about pouting. The reason for these tips? Simple, Santa Claus is on a deadline Of course, being a diligent …
PFA TV – If Father Christmas was a journalist which list would you be on? Read More »
About 20 minutes. It’s true. That is how long it took me to get Press for An Expert member Danny Greeves into the global media behemoth that reaches 100m people a month and also how long it took me to get Careers guru Sheila Starr into the iconic “Cosmo” mag’s online site. Truth be told, there was work happening …
What does Newsweek have in common with Cosmopolitan magazine? Read More »
Climbing the stairs at a secret London address, my colleagues next to me, contract in hand, things were getting pretty stressful. We were about to meet one of the original Dragons, someone who I would end up chairing a press event for a few years later but for now, someone who was intent on ignoring …
I was at the London’s Olympia for a major trade show, supporting our client, Golden Road Gin at the Speciality and Fine Food Fair – a major event with hundreds of exhibitors, visitors, suppliers and potential customers for my client. Not to mention, some journalists and official media partners. What is amazing me this morning …
Ever had one of those “Accidental Partridge” moments when suggesting an idea to someone? Monkey Tennis Inner City Car Park Sumo Youth Hosteling With Chaz and Dave Well, this time it seems the BBC have got it “spot-on” as Alan might say. Their new podcast “When it Hits the Fan“ is out tonight and will examine who …